In the world of fashion, one thing that fascinates me is the fixation the market can have on some products.
France is a land of stereotypes; in that context, Repetto has succeeded to position themselves as an irreplaceable staple of the Parisian Chic ideal wardrobe. Their flexible ballets flats - and now pumps - and iconic Zizi derbies are a must have for the Ines de la Fressange wannabes.
Strong of their success, Repetto would not allow multibrand etailers- or very a few- to sell their brand online. Probably because they believe that this will propulse them to the land of luxury.
It probably is why, on www.luisaviaroma.com, one can find an alternative to the Repettos: Suzie Mas. Same type of shape as the classic Repettos which probably are the cash cows anyway.
Interestingly, it is a brand I have never seen on thefashion circuit... One can´t help but wonder if it is not a brand developed by the shop LuisaviaRoma under private label.
Anyway, if people can´t see the difference, it will make the trick!
They don´t come cheap: 165€ on www.luisaviaroma.com
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