In the world of fashion, one thing that fascinates me is the fixation the market can have on some products.
France is a land of stereotypes; in that context, Repetto has succeeded to position themselves as an irreplaceable staple of the Parisian Chic ideal wardrobe. Their flexible ballets flats - and now pumps - and iconic Zizi derbies are a must have for the Ines de la Fressange wannabes.
Strong of their success, Repetto would not allow multibrand etailers- or very a few- to sell their brand online. Probably because they believe that this will propulse them to the land of luxury.
It probably is why, on www.luisaviaroma.com, one can find an alternative to the Repettos: Suzie Mas. Same type of shape as the classic Repettos which probably are the cash cows anyway.
Interestingly, it is a brand I have never seen on thefashion circuit... One can´t help but wonder if it is not a brand developed by the shop LuisaviaRoma under private label.
Anyway, if people can´t see the difference, it will make the trick!
They don´t come cheap: 165€ on www.luisaviaroma.com
Fashion & Shoe buyer for luxury and non luxury brands reflects over its industry with insights and sometimes, a hint of sense of humour or irony. A passion for fashion but stamina for business matters, those chronicles aims at gathering people and discuss what makes the fashion industry tick in our contemporary lives.
Tuesday, 20 December 2011
Head over Heels
It started this season already thanks to late Genius Alexander McQueen with his extravagant sculpted soles and it is the height of high fashion for next season.
Roberto Cavalli is, along with other few shoemakers such as Casadei, one of the last brand to perpetuate the Fellini era, reminding them of the Grandeur of Antique Rome.
Roberto Cavalli is a great designer and probably one that is misunderstood by the Luxury world as it often is associated with vulgarity. I suppose that celebrities such as Victoria Beckham -the "old version" - didn´t help improve the general image that some people like to stick to.
Personally, image put aside, I adore the craftmanship, the expertise of prints and the attention to details along with great cuts make the brand an extravagant yet highly stylish one.
The Pumps adorned with a sculpted lion heel are definitively a must in any goddess´s wardrobe. Who would not love to wear those?
Be out there people of the world. Forget about the gloomy economy or atmosphere! Have fun with your shoes.
The black model will be found on www.the-temple.com this spring 2012.
Roberto Cavalli is, along with other few shoemakers such as Casadei, one of the last brand to perpetuate the Fellini era, reminding them of the Grandeur of Antique Rome.
Roberto Cavalli is a great designer and probably one that is misunderstood by the Luxury world as it often is associated with vulgarity. I suppose that celebrities such as Victoria Beckham -the "old version" - didn´t help improve the general image that some people like to stick to.
Personally, image put aside, I adore the craftmanship, the expertise of prints and the attention to details along with great cuts make the brand an extravagant yet highly stylish one.
The Pumps adorned with a sculpted lion heel are definitively a must in any goddess´s wardrobe. Who would not love to wear those?
Be out there people of the world. Forget about the gloomy economy or atmosphere! Have fun with your shoes.
The black model will be found on www.the-temple.com this spring 2012.
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