Vintage

The other day, on the train to Saarbrucken, the region of German Shoe manufacturers, the guy next to me started to chat up. Despite being an executive from L'Oreal (one would expect them to care about Fashion), he said he didn't like to buy shoes. However, he did mention he'd been looking for ages - to no avail - for the low All Stars Chuck Taylor by Converse in leather with the old logo ( see picture). For someone who claimed not to be into fashion , this level of detail and specificity intrigued me. He said he liked the "Vintage" feeling of it.
I realised this was to become more of a trend. In times of crisis, people tend to revert to what they perceive to be real values. No wonder that we see the Fashion trends to evolve around the 50's and 60's styles,  times of great growth and where everything was possible. The eras of hope.

These past decades have evolved quicker than we even fathom: with the development of new technologies, it has been a tremendous economical development where everything goes fast, too fast maybe. No wonder that the values that are searched for are the ones that provide the sensation of security.

The brands that have a status of staples should really cash in. Lifestyle is all the craze and people seek to find recomfort in those values.

I would bet that the next big sales in Mens footwear would be for brands vehiculating a sense of Identity of the golden Era: GH Bass, Sebago, Ben Sherman, etc.